Coverart for item
The Resource The persuaders, directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston, (DVD videorecording)

The persuaders, directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston, (DVD videorecording)

Label
The persuaders
Title
The persuaders
Statement of responsibility
directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston
Contributor
Subject
Language
eng
Summary
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics
Member of
Cataloging source
IXA
Characteristic
videorecording
http://bibfra.me/vocab/lite/collectionName
Frontline (Television program)
Credits note
Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli
Dewey number
659.109
PerformerNote
Correspondent: Douglas Rushkoff
http://library.link/vocab/relatedWorkOrContributorName
  • Goodman, Barak
  • Goodman, Rachel Dretzin
  • Soenens, Muriel
  • Rushkoff, Douglas
  • Ark Media (Firm)
  • WGBH (Television station : Boston, Mass.)
  • PBS Home Video
Runtime
90
http://library.link/vocab/subjectName
  • Advertising
  • Public relations
  • Marketing
  • Advertising
Technique
live action
Label
The persuaders, directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston, (DVD videorecording)
Instantiates
Publication
Note
  • Originally broadcast on Nov. 9, 2004 as a segment of Frontline
  • "This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container
Color
multicolored
Configuration of playback channels
unknown
Control code
ocm59670567
Dimensions
4 3/4 in.
Dimensions
other
Extent
1 videodisc (ca. 90 min.)
Isbn
9780793646852
Medium for sound
videodisc
Other control number
841887005159
Other physical details
sd., col.
Publisher number
FRL62303
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System details
DVD
Video recording format
DVD
Label
The persuaders, directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman and Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff ; a Frontline co-production with Ark Media ; WGBH Boston, (DVD videorecording)
Publication
Note
  • Originally broadcast on Nov. 9, 2004 as a segment of Frontline
  • "This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container
Color
multicolored
Configuration of playback channels
unknown
Control code
ocm59670567
Dimensions
4 3/4 in.
Dimensions
other
Extent
1 videodisc (ca. 90 min.)
Isbn
9780793646852
Medium for sound
videodisc
Other control number
841887005159
Other physical details
sd., col.
Publisher number
FRL62303
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System details
DVD
Video recording format
DVD
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