Coverart for item
The Resource Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web, Brian Solis

Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web, Brian Solis

Label
Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web
Title
Engage!
Title remainder
the complete guide for brands and businesses to build, cultivate, and measure success in the new web
Statement of responsibility
Brian Solis
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Solis, Brian
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Customer relations
  • Online social networks
Label
Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web, Brian Solis
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Foreword / Ashton Kutcher -- Introduction: Welcome to the revolution -- Part I. The new reality of marketing and customer service : The social media manifesto: engage or die -- The case for socializing media, by the numbers -- Part II. Forever students of new media : The new media university : Social media 101 -- Social media 201 -- Social media 202 -- Social media 203 -- Social media 301 -- Social media 302 -- Social media 303 -- Social media 401 -- Social media 402 -- Social media 403 -- The new media university : MBA program: first year -- MBA program: second year -- Part III. Brand representative versus the brand you : Fusing the "me" in social media and the "we" in the social web -- Learning and experimentation lead to experience -- Part IV. We are the champions : Defining the rules of engagement -- The conversation prism: how to listen ; Unveiling the new influencers -- Part V. The social architect: developing a blueprint for new marketing : The human network -- The social marketing compass: creating a social media plan -- Divide and conquer: building marketing and service teams around social media programs -- Part VI. A little less conversation, a little more action: rising above the noise : A tale of two cities: social CRM and relationship management -- The contrast between earned and paid: when paying for friends makes cents -- The new media scorecard: measuring investment returns -- Conclusion -- Glossary
Control code
531718638
Dimensions
24 cm.
Extent
xvi, 382 p.
Isbn
9780470571095
Isbn Type
(cloth)
Lccn
2010003837
Other physical details
ill.
System control number
.b68567200
Label
Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web, Brian Solis
Publication
Bibliography note
Includes bibliographical references and index
Contents
Foreword / Ashton Kutcher -- Introduction: Welcome to the revolution -- Part I. The new reality of marketing and customer service : The social media manifesto: engage or die -- The case for socializing media, by the numbers -- Part II. Forever students of new media : The new media university : Social media 101 -- Social media 201 -- Social media 202 -- Social media 203 -- Social media 301 -- Social media 302 -- Social media 303 -- Social media 401 -- Social media 402 -- Social media 403 -- The new media university : MBA program: first year -- MBA program: second year -- Part III. Brand representative versus the brand you : Fusing the "me" in social media and the "we" in the social web -- Learning and experimentation lead to experience -- Part IV. We are the champions : Defining the rules of engagement -- The conversation prism: how to listen ; Unveiling the new influencers -- Part V. The social architect: developing a blueprint for new marketing : The human network -- The social marketing compass: creating a social media plan -- Divide and conquer: building marketing and service teams around social media programs -- Part VI. A little less conversation, a little more action: rising above the noise : A tale of two cities: social CRM and relationship management -- The contrast between earned and paid: when paying for friends makes cents -- The new media scorecard: measuring investment returns -- Conclusion -- Glossary
Control code
531718638
Dimensions
24 cm.
Extent
xvi, 382 p.
Isbn
9780470571095
Isbn Type
(cloth)
Lccn
2010003837
Other physical details
ill.
System control number
.b68567200
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