The Resource Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web, Brian Solis
Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web, Brian Solis
Resource Information
The item Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web, Brian Solis represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Grosse Pointe Public Library.
Resource Information
The item Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web, Brian Solis represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Grosse Pointe Public Library.
- Language
- eng
- Extent
- xvi, 382 p.
- Contents
-
- Foreword / Ashton Kutcher
- Introduction: Welcome to the revolution
- Part I. The new reality of marketing and customer service : The social media manifesto: engage or die
- The case for socializing media, by the numbers
- Part II. Forever students of new media : The new media university : Social media 101
- Social media 201
- Social media 202
- Social media 203
- Social media 301
- Social media 302
- Social media 303
- Social media 401
- Social media 402
- Social media 403
- The new media university : MBA program: first year
- MBA program: second year
- Part III. Brand representative versus the brand you : Fusing the "me" in social media and the "we" in the social web
- Learning and experimentation lead to experience
- Part IV. We are the champions : Defining the rules of engagement
- The conversation prism: how to listen ; Unveiling the new influencers
- Part V. The social architect: developing a blueprint for new marketing : The human network
- The social marketing compass: creating a social media plan
- Divide and conquer: building marketing and service teams around social media programs
- Part VI. A little less conversation, a little more action: rising above the noise : A tale of two cities: social CRM and relationship management
- The contrast between earned and paid: when paying for friends makes cents
- The new media scorecard: measuring investment returns
- Conclusion
- Glossary
- Isbn
- 9780470571095
- Label
- Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web
- Title
- Engage!
- Title remainder
- the complete guide for brands and businesses to build, cultivate, and measure success in the new web
- Statement of responsibility
- Brian Solis
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Solis, Brian
- Dewey number
- 658.8/72
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Internet marketing
- Social media
- Customer relations
- Online social networks
- Label
- Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web, Brian Solis
- Bibliography note
- Includes bibliographical references and index
- Contents
- Foreword / Ashton Kutcher -- Introduction: Welcome to the revolution -- Part I. The new reality of marketing and customer service : The social media manifesto: engage or die -- The case for socializing media, by the numbers -- Part II. Forever students of new media : The new media university : Social media 101 -- Social media 201 -- Social media 202 -- Social media 203 -- Social media 301 -- Social media 302 -- Social media 303 -- Social media 401 -- Social media 402 -- Social media 403 -- The new media university : MBA program: first year -- MBA program: second year -- Part III. Brand representative versus the brand you : Fusing the "me" in social media and the "we" in the social web -- Learning and experimentation lead to experience -- Part IV. We are the champions : Defining the rules of engagement -- The conversation prism: how to listen ; Unveiling the new influencers -- Part V. The social architect: developing a blueprint for new marketing : The human network -- The social marketing compass: creating a social media plan -- Divide and conquer: building marketing and service teams around social media programs -- Part VI. A little less conversation, a little more action: rising above the noise : A tale of two cities: social CRM and relationship management -- The contrast between earned and paid: when paying for friends makes cents -- The new media scorecard: measuring investment returns -- Conclusion -- Glossary
- Control code
- 531718638
- Dimensions
- 24 cm.
- Extent
- xvi, 382 p.
- Isbn
- 9780470571095
- Isbn Type
- (cloth)
- Lccn
- 2010003837
- Other physical details
- ill.
- System control number
- .b68567200
- Label
- Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web, Brian Solis
- Bibliography note
- Includes bibliographical references and index
- Contents
- Foreword / Ashton Kutcher -- Introduction: Welcome to the revolution -- Part I. The new reality of marketing and customer service : The social media manifesto: engage or die -- The case for socializing media, by the numbers -- Part II. Forever students of new media : The new media university : Social media 101 -- Social media 201 -- Social media 202 -- Social media 203 -- Social media 301 -- Social media 302 -- Social media 303 -- Social media 401 -- Social media 402 -- Social media 403 -- The new media university : MBA program: first year -- MBA program: second year -- Part III. Brand representative versus the brand you : Fusing the "me" in social media and the "we" in the social web -- Learning and experimentation lead to experience -- Part IV. We are the champions : Defining the rules of engagement -- The conversation prism: how to listen ; Unveiling the new influencers -- Part V. The social architect: developing a blueprint for new marketing : The human network -- The social marketing compass: creating a social media plan -- Divide and conquer: building marketing and service teams around social media programs -- Part VI. A little less conversation, a little more action: rising above the noise : A tale of two cities: social CRM and relationship management -- The contrast between earned and paid: when paying for friends makes cents -- The new media scorecard: measuring investment returns -- Conclusion -- Glossary
- Control code
- 531718638
- Dimensions
- 24 cm.
- Extent
- xvi, 382 p.
- Isbn
- 9780470571095
- Isbn Type
- (cloth)
- Lccn
- 2010003837
- Other physical details
- ill.
- System control number
- .b68567200
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.gp.lib.mi.us/portal/Engage--the-complete-guide-for-brands-and/KgUHU-6ijSQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.gp.lib.mi.us/portal/Engage--the-complete-guide-for-brands-and/KgUHU-6ijSQ/">Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web, Brian Solis</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.gp.lib.mi.us/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.gp.lib.mi.us/">Grosse Pointe Public Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.gp.lib.mi.us/portal/Engage--the-complete-guide-for-brands-and/KgUHU-6ijSQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.gp.lib.mi.us/portal/Engage--the-complete-guide-for-brands-and/KgUHU-6ijSQ/">Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web, Brian Solis</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.gp.lib.mi.us/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.gp.lib.mi.us/">Grosse Pointe Public Library</a></span></span></span></span></div>
